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At Trend Wear Sales (“we”, “us”, or “our”), operating through chicblakelyclothing.com, we value your privacy as much as you value premium activewear that moves with you. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.

1. Information We Collect

Like our performance fabrics adapt to your needs, we collect only what’s necessary to enhance your shopping experience:

  • Personal Information: Name, email address, shipping/billing address, payment details (processed securely through our PCI-DSS compliant system), and phone number when you make a purchase or create an account.
  • Transaction Data: Purchase history, product preferences, and order details—helping us recommend the perfect activewear pieces for your lifestyle.
  • Technical Data: IP address, browser type, device information, and usage patterns—similar to how our moisture-wicking fabrics respond to your activity.
  • Communication Data: Messages through email or customer service inquiries at [email protected].

2. How We Use Your Information

We handle your data with the same British efficiency that goes into designing our transitional coats and jackets:

  • Process transactions with our secure payment system (Visa, MasterCard, JCB, PayPal)
  • Fulfill orders from our Stoke-on-Trent headquarters with precision
  • Provide customer support as responsive as our express delivery service
  • Improve website functionality and product offerings
  • Send marketing communications (only with your consent)
  • Prevent fraud with 24/7 monitoring—as reliable as our stretch-activewear fabrics

3. Data Sharing & Disclosure

We treat your information with the same discretion as our exclusive collections:

  • Service Providers: Trusted partners who assist with payment processing (Visa, MasterCard, PayPal), shipping, and IT services—all vetted for security.
  • Legal Requirements: Only when necessary to comply with laws or protect our rights.
  • Business Transfers: In the event of a merger or acquisition, with appropriate confidentiality measures.

We never sell your personal information to third parties.

4. International Data Transfers

While we serve customers globally (excluding some Asian and remote regions), your data is primarily processed in the UK with protections meeting GDPR standards.

5. Data Security

Our security measures are as robust as our performance wear:

  • End-to-end encryption for all transactions
  • PCI-DSS compliance for payment processing
  • Regular security audits
  • Limited employee access to sensitive data

6. Your Rights

You maintain control, just like our 15-day return policy offers flexibility:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information
  • Deletion: Request erasure where applicable
  • Opt-out: Unsubscribe from marketing emails
  • Restriction: Limit how we use your data

Contact our Style Squad at [email protected] to exercise these rights.

7. Cookies & Tracking Technologies

Like our collections adapt to seasons, we use cookies to enhance your experience:

  • Essential Cookies: For checkout functionality and account security
  • Performance Cookies: To analyze website usage patterns
  • Marketing Cookies: For personalized recommendations (only with consent)

Manage preferences through your browser settings or our cookie consent banner.

8. Children’s Privacy

Our website is designed for activewear enthusiasts aged 16+. We do not knowingly collect data from children.

9. Policy Updates

We may update this policy as our collections evolve. Significant changes will be communicated through our website or email.

10. Contact Us

For privacy inquiries, contact our Data Protection Officer at:
Trend Wear Sales
83 London Rd, Stoke-on-Trent, GB CH8W 1VV
Email: [email protected]

Thank you for trusting Trend Wear Sales with your activewear needs and personal data—we value both with equal importance.